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Presenting and marketing off-plan projects

In off-plan sales the buyer is not assessing a finished building but a spatial and financial promise. Our job is to make that promise clear.

Presenting and marketing off-plan projects

An off-plan project is presented before construction is complete, so the purchase decision depends on how clear the presentation is. Asred combines architectural visualization, virtual tours and an interactive viewer so buyers can see location, masterplan, units and availability in one experience before they sign.

What buyers need before deciding

Buyers first ask where the project is, how it will look, which units are available, and whether they can picture themselves there. Every unanswered question becomes hesitation, and every image that explains nothing adds noise.

So we build the presentation in the order of those questions: location, masterplan, façades, units and availability, the interior tour, and finally a way to get in touch at the moment of interest.

Presentation components

Location and map

An interactive map with layers of landmarks and roads, clear at first sight.

Masterplan

Buildings, entrances and green spaces in a single scene.

Façades and aerials

Façades, shadow and design detail from opposing angles.

Units and availability

Each unit's status at a glance: available, reserved or sold.

Interior tours

360° tours or a VR experience that take buyers inside before it is built.

Contact inside

A form that turns interest into a real request at the right moment.

From plan to presentation

  1. 01

    Gather project materials

    Plans, design and unit data.

  2. 02

    Order the story

    We build the presentation around buyer questions.

  3. 03

    Produce the scenes

    Visualization, tours and the interactive viewer.

  4. 04

    Launch the link

    One link for sales, campaigns and the gallery.

Frequently asked questions

Does Asred replace the off-plan sales licence?

No. Off-plan sales in Saudi Arabia are regulated by the Real Estate General Authority through the Wafi service, and licensing stays the developer's responsibility. Asred designs the presentation and materials.

Can unit status be updated?

Yes. Asred Viewer shows each unit's status: available, reserved or sold.

What information do you need?

Project location and type, number of units, current stage and the files you already have.

From interest to decision

Does your property have a story still untold?

Tell us about your project, whether it is land at the concept stage or towers already on the market, and we will propose how to present it.