Asred projects
From architectural design to virtual reality experiences, every project is a story told with care.
La Perle: Mixed-Use Destination
An urban ensemble brings residences, hotel, offices and retail around layered public spaces and a warm night-time identity.
Hotel complex: Tahlia Street
A high-rise tower for Al Misbah and Hilton Hotels & Resorts, aiming to become the leading hospitality, office and commercial destination on Tahlia Street in Jeddah.
Lulu Residence: the residential tower
A luxury residential tower of 48,000 m² and 105 m in height, putting residents' comfort and privacy first, with sea views.
Alfusha: a neighbourhood centre
The rehabilitation of an old residential building in North Khobar into a community centre and cultural café for the neighbourhood.
Diriyah Mosques
Two mosques reframe the logic of Najdi building, shade, courtyards and earthen mass, in a calm language for contemporary Diriyah.
Turku Islamic Center: The Lantern
A warm civic lantern designed for Finland’s dark winter, bringing worship, learning, nature and community enterprise beneath one luminous roof.
Buraidah National Landmarks
Five public landmarks translate palm, sword and local textile references into civic moments designed to read by day and night.
Had Albalad
A sequence of plazas and gateways reconnects Al-Balad’s memory with daily pedestrian life, from Almalikah to Albunt and the food court.
Does your property have a story still untold?
Tell us about your project, whether it is land at the concept stage or towers already on the market, and we will propose how to present it.