Project identity
A professional visual identity that sets the project apart.
Real-estate sales package and brochure design
Files that explain the project in one voice, so buyers see the value before asking for details and sales teams tell the same story every time.
A sales package is the set of materials a sales team relies on to present a project: visual identity, brochure and architectural marketing materials. Asred designs it from the project's story, to lead buyers from interest to trust and then to contact.
Why a good-looking brochure is not enough
Paper gets scattered, files weigh down phones, and every rep explains the project differently. Buyers hear different stories about the same project, and the file gets lost in chats after it is sent.
So we build the package around one story: who the buyer is, what value they must see first, and what they need to decide. When a project needs a wider presentation, the same package moves into an interactive viewer behind one link.
What the package includes
Project brochure
A professional brochure that explains location, product and value clearly.
Architectural marketing materials
Ready-to-present materials based on the project's views and plans.
Project story
A narrative linking location, product and audience, so the whole team speaks alike.
Arabic and English content
Content in both languages in your project's identity.
Path to interactive
The same materials can become part of Asred Viewer behind one link.
How we build it
- 01
Find the selling point
What makes this project the one that gets chosen.
- 02
Write the story
We order the message from interest to decision.
- 03
Design the materials
Identity, brochure and presentation materials.
- 04
Equip the team
Files ready for print and sharing.
Selected Asred work
First Avenue Real Estate Development
Lulu Residence: the residential tower
A luxury residential tower of 48,000 m² and 105 m in height, putting residents' comfort and privacy first, with sea views.
Al Misbah × Hilton Hotels & Resorts
Hotel complex: Tahlia Street
A high-rise tower for Al Misbah and Hilton Hotels & Resorts, aiming to become the leading hospitality, office and commercial destination on Tahlia Street in Jeddah.
Living, hospitality and work
La Perle: Mixed-Use Destination
An urban ensemble brings residences, hotel, offices and retail around layered public spaces and a warm night-time identity.
Frequently asked questions
What should a real-estate brochure include?
Location, project idea, unit types and areas, distinguishing features and contact details, ordered to lead the reader to a decision rather than listing facts.
Do you design the project identity too?
Yes. A professional project identity is part of Asred's services alongside concept and marketing materials.
Are materials available in both languages?
Yes. Content can be prepared in Arabic and English in your project's identity.
From interest to decision
Does your property have a story still untold?
Tell us about your project, whether it is land at the concept stage or towers already on the market, and we will propose how to present it.
Company profileDownload the PDF (Arabic)