Iconic identity
A contemporary visual signature that makes the project stand out in its surroundings.
Architectural concept design for real-estate projects
Developers no longer sell an empty plot. They sell an opportunity and a product that balances façade appeal with cost efficiency.
Architectural concept design is the first stage that defines a project's identity, massing and layout before detailed design. Asred offers it to developers and landowners as a real-estate product: a complete concept from idea to design that considers sellable area, construction budget and code requirements from the first line.
Why the sale starts at the concept
Land with a desirable idea is worth more than empty land in the eyes of investors and buyers. A strong concept gives the project a visual signature that sets it apart and creates marketing value before a foundation is laid.
Beauty alone is not enough. Asred balances façade and cost efficiency: using every square metre to raise investment return without sacrificing comfort, with layouts that fit the target buyer's way of living.
What sets the concept apart
Maximised sellable area
Every square metre put to work to raise investment return without sacrificing comfort.
Functional layouts
Considered layouts that fit the target buyer's lifestyle and make persuasion easier.
Realistic delivery
Concepts that respect the construction budget and code requirements from the first line.
One complete concept
One path from idea to design, not separate ideas that never become a product.
Ready-to-present materials
Architectural marketing materials, sales files and a brochure, so you can start presenting.
How we work on a concept
- 01
Understand the place
We read the land, the audience and the real selling point.
- 02
Build the idea
We test massing, identity and the relation to the context.
- 03
Balance the product
We weigh façade, sellable area, cost and code.
- 04
Prepare the presentation
We turn the concept into materials that explain its value.
Selected Asred work
Al Misbah × Hilton Hotels & Resorts
Hotel complex: Tahlia Street
A high-rise tower for Al Misbah and Hilton Hotels & Resorts, aiming to become the leading hospitality, office and commercial destination on Tahlia Street in Jeddah.
First Avenue Real Estate Development
Lulu Residence: the residential tower
A luxury residential tower of 48,000 m² and 105 m in height, putting residents' comfort and privacy first, with sea views.
Living, hospitality and work
La Perle: Mixed-Use Destination
An urban ensemble brings residences, hotel, offices and retail around layered public spaces and a warm night-time identity.
Frequently asked questions
What is the difference between concept and detailed design?
The concept sets the idea, identity, massing and general layout. Detailed design follows and develops the construction drawings.
Does a concept help a landowner who will not build?
Yes. With a concept, the land becomes a clear opportunity that is more persuasive to investors than an empty plot.
Do you consider building requirements?
Yes. Asred concepts consider construction budget and code requirements from the first line so they stay buildable.
What project types do you work on?
Residential, commercial, hospitality and mixed-use projects, as well as mosques and urban landmarks, as shown in the portfolio.
From interest to decision
Does your property have a story still untold?
Tell us about your project, whether it is land at the concept stage or towers already on the market, and we will propose how to present it.
Company profileDownload the PDF (Arabic)